Pre-gym car rot is real. You know, when you’re sitting in the car doom-scrolling, waiting for something to psych you up enough to go inside. Well, with over 100mg of caffeine, electrolytes and advanced hydration, Fast Twitch is the answer. So rather than doing what every other brand does and just promising better performance, we tapped into all the rituals people use to get hyped for the gym and showed what happened when you threw Fast Twitch into the mix. Turning the motivation up to 100.
FILM
Working with photographer Matt Delaney, we used slow-shutter photography and motion trails to capture the moment Fast Twitch kicked in and our talent exploded into action.
The launch event became a live demonstration of Hit The Twitch. We brought Fast Twitch athletes and fitfluencers together to drink Fast Twitch, compete against each other and smash their PBs.
