Instead of telling Gen Z to change how they search, we used the awkward firsts that come with growing up to show how Google Lens could help them search with pictures when they didn’t have the words.

CASE STUDY:

Robert Irwin’s first time making a mocktail:

Avneesha Delulu’s first time doing something without her overbearing mum’s help:

Luke Donkin’s “First Time” at the gym: