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To get kids off screens and playing with their old bricks again, we created LEGO Playwaves - a Google Assistant experience that brought LEGO worlds to life through interactive stories.


‘Lego Playwaves’ case study film:


‘Lego Playwaves’ Free-play mode (0:00 - 0:53) Interactive mission mode (0:53 - 13:06)

LEGO DownTown Detective Free-play