CHALLENGING NETBALL FANS TO OUTDO THE PROS

To promote the Samsung Galaxy A-Series and its standout camera features, we partnered with Netball Australia to turn fans into the heroes. The #GalaxyAGame challenge invited some of the country’s top netball players to capture and share their best moves on Galaxy phones – then challenged fans to do the same, attempting to outdo the pros. What started as a social challenge extended into broadcast and live experiences, celebrating skill, confidence and self-expression while proving the phone’s ability to capture action at its best.

LAUNCH FILM
The challenge launched through a hero film and social-first content from netball pros, then expanded through user-generated content, broadcast integration and live activations.

ON SOCIAL

  • Social content from professional players kickstarted the challenge.

  • Fans shared their own best moves using #GalaxyAGame

BROADCAST INTEGRATION
To integrate the challenge into Channel Nine’s broadcast, clips of National Netball League teams best moves were featured in-broadcast, and audiences voted for their favourite on social.

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ACTIVATION
Live experiences at Super Netball games let fans compete on the spot using Galaxy A-Series phones

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MY ROLE
Creative Director and Copywriter. I led the idea from concept to execution, shaping the creative platform, visual approach and copy across social, film, broadcast integration and live experiences, working closely with an art director to bring the work to life.

RESULTS

  • +68% sales uplift

  • 5.7 million social impressions

  • 2.57 million video views

  • 3.9k Snapchat filter unlocks

  • 2.7k competition entrants