To promote the Samsung Galaxy A-Series and its standout camera features, we partnered with Netball Australia to turn fans into the heroes. The #GalaxyAGame challenge invited some of the country’s top netball players to capture and share their best moves on Galaxy phones – then challenged fans to do the same, attempting to outdo the pros. What started as a social challenge extended into broadcast and live experiences, celebrating skill, confidence and self-expression while proving the phone’s ability to capture action at its best.

LAUNCH FILM

BROADCAST INTEGRATION

ACTIVATION